Equity release allows homeowners aged 55+ to access tax-free cash tied up in their homes without needing to move. It’s become a trusted solution for supplementing retirement income or supporting family — and more people are actively looking for help.
At Lead Genie, we specialise in generating leads from people already researching equity release as a serious financial option. Our campaigns are built to engage, inform, and convert. We deliver real-time leads from individuals who understand the product and are ready to take the next step — giving you an edge in a highly competitive space.
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Strategic Campaign Planning
We craft custom strategies tailored to your business goals — aligning audience insights, channel mix, and messaging to maximize impact from day one.
Multi-Channel Ad Management
From PPC and social ads to emerging performance platforms, we handle the end-to-end setup, execution, and optimization of your paid campaigns.
Conversion Rate Optimization (CRO)
Using A/B testing, analytics, and landing page refinement, we turn clicks into conversions — optimizing every step of your funnel for results.
Results-Driven Collaboration
More than a service — we’re a partner. Expect ongoing insights, transparent reporting, and aligned growth through consistent communication and iteration.
Ready to Grow Your Equity Release Client Base?
Get in touch today and start receiving exclusive leads built for your success.
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Frequently Asked Questions
We only charge for leads that have gone through our highly targeted funnel and completed the data capture form on your dedicated landing page. There are no subscriptions or hidden fees—just qualified leads, delivered directly to you.
We generate B2C leads through performance-driven digital marketing across social, native, and search channels. Our focus is on delivering high-intent consumer enquiries in key verticals including estate planning, financial services, and financial mis-selling.
All leads are qualified, GDPR-compliant, and captured via dedicated landing pages built for your brand. Whether you’re looking to scale your pipeline or target a specific audience, we deliver leads that match your goals with precision.
Yes – All leads are exclusive. We never resell the same lead to multiple businesses, ensuring you reach interested prospects first and maximise conversion opportunities.
Nope! We handle the full suite—from ad creatives and landing pages to targeting, optimisation, and lead delivery.
Absolutely. After we align on your service area, niche, and budget, we’ll provide a detailed projection of expected lead volume and cost-per-lead (based on historical performance and market trends). That helps you forecast ROI and confidently plan before starting your new campaign.
At Lead Genie, we don’t just deliver leads — we deliver predictable growth. Here’s what sets us apart:
- Performance-First Approach: You only pay for qualified leads, not clicks or Impressions. No retainers, no wasted spend.
- Specialist Focus: We concentrate on estate planning, financial services, and financial mis-selling — meaning we know your market inside out.
- Omnichannel Reach: We generate leads through high-performing campaigns across social, native, and search — meeting your audience where they’re already active.
- Conversion-Ready Funnels: Every lead is captured via bespoke landing pages, tailored to your brand and designed for maximum intent.
- Full Transparency: From campaign setup to reporting, we keep you in the loop with real-time insights and clear results.
If you’re ready to scale with high-quality, exclusive leads — Lead Genie is your growth partner.